Poster analysis of Star Wars The Phantom Menace

The main characters we see in this poster are Qui-Gon Jinn, young Anakin, and Queen Amidala are front and center here, the real star of this poster is Darth Maul, the literal Phantom Menace. His red coloring and black-outlined tattoos, along with the telltale yellow and red Sith eyes. The red connotes evil and danger, this perhaps implies that conflict will unfold in the film. This shows the contrast between good and evil is noticeable through the appearance of the characters.Young Anakin is the main image we see a long with the image of Qui-Gon Jinn. This shows the audience who the key characters are in this film as well as highlighting their significance. The sinister image in the background of Darth Maul signifies the fact that he will play a significant role also in this film and connotes evil due to the red colouring and the angry expression on his face. It gives a sense of danger. The looming presence of evil in the background is also echoed in many of the posters, with Darth Vader being replaced.The banner at the top of the poster informs the audience that there will be sequels to this film and perhaps implies that the film will end on a cliffhanger. Moreover, the colour contrast between the yellow/gold on black makes the information stand out to ensure the audience read it. This black and yellow/gold contrast shows all the key information and brightens the poster overall but also gives a futuristic theme. The space ships and lightsaber show the sci-fi genre, Ja Ja Binks also exaggerates that. The lens flare seen in the centre of the poster also brightens up the poster but also implies the protagonists and antagonists in the film. For example, the lens flare is behind young Anakin. Whereas Darth Maul is in complete darkness suggesting his antagonist nature. Moreover, the two Jedi's, Qui-Gon Jinn and Obi-wan Kenobi are facing the audience directly suggesting power. The small font at the bottom of the poster maybe irrelevant and just extra information. The larger font is the information that needs to be seen hence it being larger. This font is seen on all of the Star Wars posters and is recognized by everyone.